Clarice Lorenzo

This was the #2 Most Remembered Ad in the issue (62% readers noted)!

Conceptualized and designed a 5-page special advertising section for the Southern Living Custom Builder Program. Sponsors were integrated in this custom content that showed consumers how to bring the trends featured in the issue into their own spaces.

Published: Southern Living, March 2020Source: GfK MRI AdMeasure, March 2020

One of the monthly eblasts created for Southern Living. Sent out to clients as an embedded file in an email.

Designed a recap presentation for Midwest Living’s Road Rally program. In 2020, the Midwest Living editorial team took a 4-day road trip in Illinois. The itinerary was created in partnership with the Illinois Office of Tourism.

Created a special section spread along with online and social ads to promote the Winter Getaways sweepstakes.

Spread published in Midwest Living’s January/February 2021 issue. Online ads featured in midwestliving.com. Social ads featured Midwest Living’s social media.

Designed a full-page advertorial mock for L’Oreal. This holiday idea would highlight tips from a Southerner on how to feel glamorous this holiday season.

Designed a luxury presentation for Southern Living to help advertisers understand that their upscale messaging would resonate with millions of readers who were in the affluent category.

Animated to show how a magnetic sync ad works on TIME.com for Google Chromecast.

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Designed two advertorials for Shell. 
Published in FORTUNE and TIME magazines.